Saturday, August 22, 2020
Discussion & Interpretation of an International Issue or Event during Essay
Conversation and Interpretation of an International Issue or Event during the Cold War - Essay Example Then again Realist or traditional pragmatist IR researchers and experts underscored after being refreshed with the cutting edge military and monetary force answerable for the conviction that misused the current issues takes steps to thwart every single imaginable future. Socialism is another universalistic arrangement of imagined that offered Americans an approach to feel themselves attached to the bigger world (Klein, 2003, p. 30). In the contention among progressive and pragmatists researchers, IR was chosen to destiny upon the ââ¬ËRealismââ¬â¢ where political quality through World War II left not only a solitary force vacuum in that piece of the world, as in Europe, however a few different parts too. Japanââ¬â¢s rout devastated a domain that had commanded upper east Asia for quite a long time. The ascent of China during cold war was trailed by the debilitating guideline of Nationalist government and fortified its long-term Communist adversaries, setting up the route for reestablished and strengthened common clash. Somewhere else Japanese triumphs subverted the authority of European provincial systems, empowering autonomy developments on the Indian subcontinent and in Southeast Asia (Gaddis, 1998, p. 55). The Cold War arrangements let the Chinese to solidify Cold War arrangements through decisions they themselves made. The European example had been one of the Soviet Union impressive its power and the United States being welcome to react, in China the circumstance was switched. The Chinese individuals decided to move their faithfulness from the Nationalists to the Communists, consequently Maoââ¬â¢s extraordinary triumph in 1949. The Maoââ¬â¢s incredible government, both for ideological reasons and on the grounds that it dreaded an American assault, looked for Chinaââ¬â¢s fuse inside a Soviet effective reach. By 1950, a central move to be determined of intensity had occurred where about overnight the socialist world showed up nearly to have multiplied its degree. Pragmatist way of thinking have consistently prevailing with regards to seeming plainly obvious, for
Friday, August 21, 2020
Before Writing Your Résumé, Read This
Before Writing Your Résumé, Read This If youre in need of a new résumé (or maybe even a first résumé), the challenge can be overwhelming. For every ten articles you read online about how to write a résumé, you might run across ten different opinions on the best way to do it. However, there are a few basic concepts to keep in mind as you are working on your résumé, and thats what we want to cover here.Résumé typeFirst, lets cover the type of résumé you need to focus on writing. The traditional, chronological résumé details the jobs youve had, from the most recent backward. Alternately, the skills-based résumé focuses on skills picked up from schooling, jobs, and other areas of life. Knowing which one to use is important when writing your first résumé. Since the traditional and skills-based résumés are the most common, well focus on these in this article.Deciding which to useA traditional résumé is best used when there has been consistent, long-term employment. What that means is that youve had no gap s in employment of more than a month and the jobs were held for more than six months or at least a year. Otherwise, it is better to use a skills-based résumé if your employment history is sporadic and youve had many different jobs lasting less than a year. When your skills are the focus of your résumé, youll write it based on a certain line of work, such as customer service or production.Getting startedFor both traditional and skills-based résumés, start making a list of your employment history. This should be kept as a separate document to make writing other résumés easier and it should be updated when a new job or skill is added to your experience. What should be included in the employment history is the name of the company, address (at least the city and state), employment dates (at least the month and year for start and end date), the position held, and a list of four to six tasks completed at the job. If youre unsure of how to word the tasks, O*Net is a great resource t o look through tasks based on positions.Its also good to have the supervisors name, a phone number for the company, and even the supervisors email address or the name and email address of the HR rep. It makes it easier when completing applications and employment verification.Personal information sectionAlthough some résumé templates put the personal information on other parts of the page, most résumé templates place it front and center, at the very top of the paper. For this section, you need to start with your full, legal first and last name. This should be the most prominent portion of your résumé. You can bold it and increase the font size, but dont make it over 16-point font. (A word on fonts: Keep the fonts neutral in most cases. Use easy to read fonts like Times New Roman, Calibri, or Arial.)Under your name should be your address, including the city and state, in a smaller font (10 to 12-point). If youre looking for a job in a new city or state, use that location. Employ ers are more likely to contact you if your résumé and application information is listed in the city where the job is located. Finally, list your email and phone number next. They can be on the same line and have a symbol included before them.Example: ? email@email.com ? (555) 555-5555Keep in mind that your email should be professional (Stoner6969@email.com doesnt meet that criteria). The best way to make a professional email is a combination of your first and last name. If it needs numbers, keep them in an odd set like one or three. Two or four makes the employer think that is the year you were born and dates you in their mind. A good email is j.smith111@email.com or john.smith111@email.com.Your voicemail should be set up and professional, as well. Do not have a joke voicemail, swearing, or an automated voice stating the phone number. At the very least, state your first and last name.Summary statementIn the older days of résumé writing, this was called the objective statement. I t usually began something like this: Seeking job with advancement opportunities, or Looking for a job in customer service. Those are not used anymore and dont highlight what you offer the company.Instead, you want to stand out and hook the employer with a summary, which should be about two to four sentences long. In this summary, you want to state your occupation and the years of experience you have in it. Next, you want to state what you offer the company to which youre applying regarding verifiable skills and knowledge of the industry. If youve won awards that highlight your professionalism or knowledge, put those here to bring them to the forefront of your potential employers attention.Example:Customer Service Representative with 1+ years of high-volume call center experience. Skilled in navigating multiple windows, customer satisfaction, and relationship building with customers. Always met monthly sales goals and given an award for top customer service quality scores above 98%.E ducationWith education, it depends on what you want to emphasize. If you have a solid set of degrees and want them as the focus, then list them after your personal information. If you dont have higher education or your degrees are older and it would give away your age, then you can list them later in the résumé. If you dont have a diploma or GED, you can exclude this section. If youre listing a degree you are in the process of completing, only list it if you are within three months of completing the program.Experience/Work historyTraditional/Chronological résuméFor a traditional résumé, the jobs listed under your experience section should be targeted to the job for which you are applying. For example, if you are applying for a production job, you would list production-related jobs or jobs that prepared you for various soft skills like teamwork or customer service. If you are applying for IT jobs, you would list IT-related jobs. Otherwise, use a skills-based résumé.The typica l response with a résumé is to write long descriptions of your tasks from former/current jobs. That is not the best route. Employers spend about ten seconds skimming résumés. Make a bulleted list of about four to six tasks you performed in the job. With each related job, use new but related tasks to show that you know the field or job type. As I mentioned earlier, O*Net is helpful with this because they have lists of typical tasks related to your field.It is also good to list numbers if you can. This can be like sales jobs where you mention specific sales goals you met or passed, or call centers where youd list their quality scores. In production or other jobs, this might mean listing how long it takes you to pack a pallet, the number of pallets you pack in an hour, or your quality scores. In other jobs, you can list tasks like accounts managed, dollar amounts handled, employees managed, and so on. Adding in verifiable and specific numbers are something employers focus on and ca n see as potentially benefiting their company.Skills-based résuméIn a skills-based résumé, the focus is on the skills. A job history is listed, but in a different format and at the end of the section. The experience is split into targeted areas for the job for which youre applying. An example would be a customer service position at a call center. The first jobs you would list would be those related to Customer Service, along with a total of your years of experience. List specific skills/tasks that relate to your experience with customer service like a traditional résumé. You can then list other fields, but keep that section of your résumé targeted toward customer service.However, lets say you worked construction but are now applying for the call center. There are aspects of construction that relate to customer service. List tasks/skills such as effective communication with co-workers, following policies and instructions from your supervisor, and meeting deadlines and goals. Doing so allows you to use a job not directly related to the job you are applying for, while pointing out the skills and tasks from that experience that do transfer into the job you want.Additional skillsYou will likely want to focus on several major skills to list your experience under, but in both traditional and skills-based résumés, you can also include a section listing your hard and soft skills in table format (without additional information). Most people use skills like leadership or customer service as their primary skills, but you should also consider skills related to finding solutions to problems and organizing your workflow. There should be a mixture of skills included in this section. Try to find a list of skills online of soft skills and other skills needed for the work you seek and pick out about 10 total.Other sections to includeThe other sections you choose to include should be based on your experience. These could be volunteering, internships, publications, and s o on, based on your personal and career history.Make it a living documentRésumés are a lot of trial and error. If you send out your résumé and no one calls, then change it. Résumés are living documents, and everyone has an opinion of what a résumé should be. It should also be a document that is targeted to your personal experience and the job to which youre applying. What works for one position might not work for another. However, once you have the basic information, you can build on it (or take away from it) however you need.
Sunday, May 24, 2020
The American Dream By James Truslow Adams - 1243 Words
Following the end of the Great War, America became a inward, highly materialistic society, focused on improving itself and remaining distant from foreign issues. In doing this, corruption and illegal practices became commonplace as men and women tried to make a name for themselves in this highly aristocratic America. This spike in questionable practices further withheld the American Dream from those wishing to achieve it the way it was intended, through hard work and perseverance. In 1931, James Truslow Adams defined the American Dream, ââ¬Å"life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievementâ⬠, regardless of one s class or circumstances of birth. More and more people were being denied the American Dream every, yet they still strived to make something of themselves and succeed in a world where everything was working against them. Fitzgerald s stance on the American Dream is that even though it has been killed by corruption, it still has strong control over people s wills. Fitzgerald supports his stance that the American Dream has been killed by corruption through Nickââ¬â¢s experience in the city. Even though Nick is moving to a city where the American Dream has been rendered unattainable due to rampant corruption, his actions are still strongly influenced by its idea. Moving into a small cottage in West Egg, new money surrounds him, and Nick soon plans to make some for himself, ââ¬Å"I bought a dozen volumes onShow MoreRelatedThe American Dream By James Truslow Adams1130 Words à |à 5 Pagesof the American Dream. The American Dream has changed dramatically over the few centuries. During the Founding Fathersââ¬â¢ time, many believed the American Dream meant freedom, equality, and mutual respect. Time has changed this ideology of the American Dream, which is now seen as owning a million dollar mansion with multiple luxury cars. This isnââ¬â¢t the case for many immigrants who c ome to the Americas to have a better life for themselves and their family. To many of them, the American Dream is as simpleRead MoreJames Truslow Adams : The American Dream1800 Words à |à 8 PagesThe American Dream The American Dream was something everyone wanted to achieve in the 1930ââ¬â¢s; however, many people did not get there because they either gave up, or did not find what they were looking for. Many people were just looking to get away and find their own happiness so they made their own American Dream. As historian James Adams said ... a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest statureRead MoreThe American Dream By James Truslow Adams Essay1886 Words à |à 8 PagesJames Truslow Adams in 1931 coined the term ââ¬Å"The American Dreamâ⬠in his book The Epic of America (Michels, n.d., para. 1). He wrote of an America that offered freedom of religion, and speech, as well as political and social opportunities that few other countries offered. However, according to Eva Michels, ââ¬Å"The American Dreamâ⬠means something different for each individual, it refers to the way of li fe that Americans strive for and have equal rights to achieve regardless of social class or nationalityRead MoreThe American Dream By James Truslow Adams1707 Words à |à 7 PagesThe American Dream, coined by James Truslow Adams in 1931, had been a popular term that had; given motivation to the dissatisfied, reduced the influence of race and oneââ¬â¢s social position on achieving their goals, advertised America as a land that offered an abundant amount of possibilities that no other country could match, and unified the country under the same desire of wealth and prosperity, even in times of great despair. Adams had constructed the idea, ââ¬Å"...that American dream of a better, richerRead MoreThe American Dream By James Truslow Adams803 Words à |à 4 PagesThe term ââ¬Å" The American Dreamâ⬠can be coined to historian James Truslow Adams in the early 1930ââ¬â¢s. Adams believed that the true commitment for the American society was based of material success that was o btained by individual competition of the citizens. Furthermore, stating that the American citizens had been conditioned to desire success, with an honest belief that it was possible for one to achieve it. This was possible because the very principles that American society represented, helped eachRead MoreThe American Dream By James Truslow Adams1500 Words à |à 6 PagesThe American Dream is the sole reason that millions of people decided to come to this country, whether it be generations ago, or last week. But even so, this shared dream faces problems. To solve the problem, the American Dream has to be defined. James Truslow Adams, author of the 1931 book The Epic of America, was the first person to mention and therefore define the American Dream. He established it as: ââ¬Å"[T]hat dream of a land in which life should be better and richer and fuller for everyone, withRead MoreJames Truslow Adams And The American Dream1392 Words à |à 6 Pages While the idea of the American Dream became more popular during the 17th to 20th centuries, the achievability remained elusive due to a static and hierarchical social order that prevailed throughout this time. Thus, the tireless claims of the New Left for a reformed society are supported by the unchanging accessibility of the American Dream. In his book The Epic of America (1931), James Truslow Adams defined the American Dream as ââ¬Å"that dream of a land in which life should be better and richer andRead MoreJames Truslow Adams And The American Dream1371 Words à |à 6 Pagesand dreams. Although this is a simple concept, how one must work to achieve these goals is much more complicated. Everyone is born into a different situation and the opportunities they are exposed to differ depending on the person. The original idea of the ââ¬Å"American Dreamâ⬠supported the idea that all American citizens are able to obtain a better life than they are currently living; however, that idea is continuously changing and many interpret their own dream in different ways. James Truslow AdamsRead MoreThe American Dream By James Truslow Adams1406 Words à |à 6 PagesThis so called, ââ¬Å"American dream.â⬠Is it still around, waiting to be achieved by those who work hard enough? Is it effectively dead, killed off by the Great Recession and the economic struggling that many Americans have come to face in this day and age? There are alarming instances and facts, including trillions of dollars lost in the stock market (Paradise, 2009). These losses combined with the unquestionably high unemployment in the past few years, have contributed to seemingly dismal prospectsRead MoreThe American Dream By James Truslow Adams1577 Words à |à 7 PagesThe American Dream Lives On Since 1776, the ââ¬Å"American Dreamâ⬠has continued to evolve. Originally, our forefathers intended the American Dream to be a country where individuals were free from the tyranny of royalty and nobility, working as a part of a whole, making everyone comfortable and happy - all men created equal with equal opportunity. Over the years, this original intent has continued to change. In 1931, James Truslow Adams stated that the American Dream means that, ââ¬Å"life should be better
Thursday, May 14, 2020
Saint Louis University Acceptance Rate, SAT/ACT Scores, GPA
Saint Louis University is a private Catholic research university with an acceptance rate of 58%. Founded in 1818, Saint Louis University has the distinction of being the oldest university west of the Mississippi, and the second oldest Jesuit university in the country. The campus is located in the arts district of Saint Louis, Missouri. SLU frequently appears on lists of the countrys best colleges, and it often ranks among the top five Jesuit universities in the U.S. The university has an impressive 9-to-1à student / faculty ratio. Professional programs such as business and nursing are particularly popular among undergraduates. In athletics, the Saint Louis Billikens compete in the NCAA Division Ià Atlantic 10 Conference. Considering applying to Saint Louis University? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Saint Louis University had an acceptance rate of 58%. This means that for every 100 students who applied, 58 students were admitted, making Saint Louis Universitys admissions process competitive. Admissions Statistics (2017-18) Number of Applicants 15,120 Percent Admitted 58% Percent Admitted Who Enrolled (Yield) 17% SAT Scores and Requirements Saint Louis University requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 32% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 590 680 Math 590 690 ERW=Evidence-Based Reading and Writing This admissions data tells us that most of Saint Louis Universitys admitted students fall within the top 35% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Saint Louis University scored between 590 and 680, while 25% scored below 590 and 25% scored above 680. On the math section, 50% of admitted students scored between 590 and 690, while 25% scored below 590 and 25% scored above 690. Applicants with a composite SAT score of 1370 or higher will have particularly competitive chances at Saint Louis University. Requirements Saint Louis University does not require the SAT writing section. Note that SLU does not superscore SAT results; your highest composite SAT score will be considered. ACT Scores and Requirements Saint Louis University requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 83% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 25 34 Math 24 29 Composite 25 31 This admissions data tells us that most of SLUs admitted students fall within the top 22% nationally on the ACT. The middle 50% of students admitted to Saint Louis University received a composite ACT score between 25 and 31, while 25% scored above 31 and 25% scored below 25. Requirements Note that Saint Louis University does not superscore ACT results; your highest composite ACT score will be considered. SLU does not require the ACT writing section. GPA In 2018, the average high school GPA of Saint Louis Universitys incoming freshmen class was 3.91. This data suggests that most successful applicants to SLU have primarily A grades. Self-Reported GPA/SAT/ACT Graph Saint Louis University Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Saint Louis University. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting inà with a free Cappex account. Admissions Chances Saint Louis University has a competitive admissions pool with above average SAT/ACT scores and GPAs. However, SLU also has a holistic admissions process involving other factors beyond your grades and test scores. A strong application essay and a rigorous course schedule can strengthen your application, as can participation in meaningful extracurricular activities. While not required, SLU strongly encourages applicants to submit a secondary school report, professional resume, and letters of recommendation. The university also recommends that applicants participate in an admissions interview. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and test scores are outside Saint Louis Universitys average range. In the graph above, the blue and green dots represent accepted students. Students who were admitted to Saint Louis University tend to have B averages or higher, SAT scores of 1050 or higher (ERWM), and ACT composite scores of 21 or higher. Your chances will be best with an ACT composite score of 25 or above. If You Like Saint Louis University, You May Also Like These Schools Loyola University ChicagoTruman State UniversityWashington University of Saint LouisUniversity of DaytonUniversity of ChicagoUniversity of Notre DameVanderbilt UniversityUniversity of IowaBradley UniversityUniversity of Illinois - Chicago All admissions data has been sourced from the National Center for Education Statistics and Saint Louis University Undergraduate Admissions Office. Saint Louis University Acceptance Rate, SAT/ACT Scores, GPA Saint Louis University is a private Catholic research university with an acceptance rate of 58%. Founded in 1818, Saint Louis University has the distinction of being the oldest university west of the Mississippi, and the second oldest Jesuit university in the country. The campus is located in the arts district of Saint Louis, Missouri. SLU frequently appears on lists of the countrys best colleges, and it often ranks among the top five Jesuit universities in the U.S. The university has an impressive 9-to-1à student / faculty ratio. Professional programs such as business and nursing are particularly popular among undergraduates. In athletics, the Saint Louis Billikens compete in the NCAA Division Ià Atlantic 10 Conference. Considering applying to Saint Louis University? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Saint Louis University had an acceptance rate of 58%. This means that for every 100 students who applied, 58 students were admitted, making Saint Louis Universitys admissions process competitive. Admissions Statistics (2017-18) Number of Applicants 15,120 Percent Admitted 58% Percent Admitted Who Enrolled (Yield) 17% SAT Scores and Requirements Saint Louis University requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 32% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 590 680 Math 590 690 ERW=Evidence-Based Reading and Writing This admissions data tells us that most of Saint Louis Universitys admitted students fall within the top 35% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Saint Louis University scored between 590 and 680, while 25% scored below 590 and 25% scored above 680. On the math section, 50% of admitted students scored between 590 and 690, while 25% scored below 590 and 25% scored above 690. Applicants with a composite SAT score of 1370 or higher will have particularly competitive chances at Saint Louis University. Requirements Saint Louis University does not require the SAT writing section. Note that SLU does not superscore SAT results; your highest composite SAT score will be considered. ACT Scores and Requirements Saint Louis University requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 83% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 25 34 Math 24 29 Composite 25 31 This admissions data tells us that most of SLUs admitted students fall within the top 22% nationally on the ACT. The middle 50% of students admitted to Saint Louis University received a composite ACT score between 25 and 31, while 25% scored above 31 and 25% scored below 25. Requirements Note that Saint Louis University does not superscore ACT results; your highest composite ACT score will be considered. SLU does not require the ACT writing section. GPA In 2018, the average high school GPA of Saint Louis Universitys incoming freshmen class was 3.91. This data suggests that most successful applicants to SLU have primarily A grades. Self-Reported GPA/SAT/ACT Graph Saint Louis University Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Saint Louis University. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting inà with a free Cappex account. Admissions Chances Saint Louis University has a competitive admissions pool with above average SAT/ACT scores and GPAs. However, SLU also has a holistic admissions process involving other factors beyond your grades and test scores. A strong application essay and a rigorous course schedule can strengthen your application, as can participation in meaningful extracurricular activities. While not required, SLU strongly encourages applicants to submit a secondary school report, professional resume, and letters of recommendation. The university also recommends that applicants participate in an admissions interview. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and test scores are outside Saint Louis Universitys average range. In the graph above, the blue and green dots represent accepted students. Students who were admitted to Saint Louis University tend to have B averages or higher, SAT scores of 1050 or higher (ERWM), and ACT composite scores of 21 or higher. Your chances will be best with an ACT composite score of 25 or above. If You Like Saint Louis University, You May Also Like These Schools Loyola University ChicagoTruman State UniversityWashington University of Saint LouisUniversity of DaytonUniversity of ChicagoUniversity of Notre DameVanderbilt UniversityUniversity of IowaBradley UniversityUniversity of Illinois - Chicago All admissions data has been sourced from the National Center for Education Statistics and Saint Louis University Undergraduate Admissions Office.
Wednesday, May 6, 2020
The Subtext in Animal Farm by George Orwell - 740 Words
Even though some people might take it offensive to compare such terrible historical events to an animal farm, I think this approach interests the reader and makes it more understandable and exciting. My position is that it is more effective to show George Orwells political views through an allegorical fable because this way the story seems less harsh, than if you were to read about what Stalin and Napoleon really did to the world in those weeks. In Animal Farm, George Orwellââ¬â¢s political views are shown in an entirely new light, as he explains the reader his opinions throughout an allegorical fable in a more settled way. Animal Farm is also categorized as a satirical novel, because it is taking a very brutal story about the hierarchy and fights between Stalin, Napoleon, Karl Marx and spread of communism, and then choose to make a theater of this with cute animals like pigs, dogs, cats, pigeons. That is shown with this quote: ââ¬Å"â⬠Why should we care what happens after we are dead?â⬠or ââ¬Å"If this Rebellion is to happen anyway, what difference does it make whether we work for it or not?â⬠and the pigs had great difficulty in making them see that this was contrary to the spirit of Animalismâ⬠(16-17) The animals donââ¬â¢t get why they have to fight, but since their ââ¬Ëmastersââ¬â¢ say they have to do it they are left with no choice but doing it. By doing this he wasnââ¬â¢t name calling any of the powerful men, and he also let the reader do their own thinking, making their own
Tuesday, May 5, 2020
Impact of Technology on Marketing Research in Todayââ¬â¢s Business
Question: Discuss about the Impact of Technology on Marketing Research in Todays Business. Answer: Introduction Technology has gone through a huge revolution in the past century. It has changed the way of life of the world. In every aspect of life, people use technology. The business world is no exception. In all the spheres of business, technology plays a major role. One such part of the businesses is the marketing. This is a crucial function of the businesses that deal with production and distribution of goods and services (Babin and Zikmund 2015).Marketing research refers to the studies that are done to find out innovative and improved ways for marketing. Marketing research is conducted to identify and solve the problems of marketing (Brown and Churchill 2014). The report focuses on the impact of technology on the marketing research in todays business. Impact of technology on 4Ps of Marketing In the competitive market for products and services, smarter and efficient ways of marketing is very essential. The revenue and profit of the manufacturing and service industry depends heavily on proper marketing. These days, all the companies are using latest technologies for marketing. Marketing research is done through Ad tracking, Brand awareness, Advertising research, brand name testing, distribution channel testing, customer satisfaction research, STP research, demand and sales forecasting, viral marketing through social media etc. (Armstrong et al. 2015). The different sections of marketing are discussed below. Product: With the emergence of internet, the availability of goods and services has changed. People now have access to international products anytime and from anywhere through the various shopping websites, such as Amazon, ebay, etc., official websites of the retailers and smartphone apps. Hence, the retailers are also putting advertisements for their products in these sites and apps to reach out to a bigger customer base. The data from these platforms is collected and analyzed using various statistical tools. Technology has made the trend analysis easier (Papadopoulos and Heslop 2014). Price: Technology has made the comparison of prices easier. As the online retailers can now make individual profiles of the customers and track the consumption pattern, they can easily analyze the trend of demand for the particular goods or service and can set the price accordingly. Thus, demand and sales forecasting have become easier with the help of technology. The convenience of online payment through cards and netbanking has also helped in increase in the sales of the consumer products (Blzquez 2014). Place: Marketing and sales of products are not confined to specific places anymore. Internet has enabled the retailers to access a much wider customer base across the world, which was not possible earlier. The online markets have become more unbiased as there are now smaller producers along with giants. Hence, technological advancement has been beneficial for both the buyers and sellers. Marketing research has shown that with the advancement of technology, the retail industry of the world has grown multiple times in a short span of time (Zikmund et al. 2013). Promotion: This is the most important part of marketing. A company can have a hue hike in sales if the promotional strategies are proper. The impact of technology is maximum in this area. Advertising offline and online, personal selling, direct marketing, public relation, etc are promotional channels. Technology has made promotional activities in these channels much easier. The retailers use websites, digital channels such as, television, radio, emails, text messages, telecalling, popup ads in the websites, online brochures etc. for promotions. Thus, on one hand, it is an objective of the marketing research to find out further innovative technical solutions for promotion, on the other hand, technology has made the research work easier (Malhotra, Birks and Wills 2013). Role of technology In todays world, marketing research is heavily dependent on technology. From data collection to prepare a report, technology is used everywhere. The marketing research is done by collecting the data from various digital channels used by the companies. The shopping behavior of the customers generates a pattern of demand. These data was collected and analyzed using various statistical tools by data analysis firms. Apart from data collection, coding, data entry, designing of questionnaire for survey, sampling, testing, experiments, comparisons and creating reports are all done by using software (Lin and Atkin 2014). Pros and cons of technology Various tools are available in the industry that makes that data analysis easier. Technology saves time and effort; however, the latest technology incurs a heavy cost. Many small firms cannot afford to have their own marketing research technology, and hence, they delegate the task to analysis firms. Lack of skilled people is another problem that the companies face. In many cases, the firms cannot own a new technology for research, and thus, the employees do not get necessary training to gain knowledge on it (Armstrong et al. 2015). Latest technologies in marketing The latest technologies that have become more prevalent in todays business are Customer Relationship Management systems (CRMs) and Social Media Marketing. Customer Relationship Management systems (CRMs) The CRMs use the technology for organizing, synchronizing and automating business practices. This helps in identifying and targeting potential customers and generating leads for the marketing team. These technologies monitor and analyze the responses, clicks, deals, leads, sales, revenue data, and various activities, such as, video download, ad watch etc., which is helpful in marketing research. The technologies track the pattern through free downloads, web presentations, online videos and customer comments and reviews. Hence, the technology analyses not only quantitative data, but also qualitative data through the comments and reviews of the customer (Khodakarami and Chan 2014). Social media marketing Social media marketing is the method of gaining the data through website traffic tracking. This involves the peer recommendation and building brand awareness. The technology helps to create a buzz around a product. Word of mouth is more effective in this type of marketing. Through the usage of technology, the retailers can analyze the data generated from web traffic, and this helps in marketing research to find out innovative ways for effective promotions (Tuten and Solomon 2014). Conclusion It can be concluded that, technology has evolved the marketing research techniques. The methods and solutions have become more efficient and time and effort saving. Although it is cost incurring, the impact of technology is always positive on the marketing research. It has not only improved the research methods, but also introduced advanced ways for marketing. References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Blzquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience.International Journal of Electronic Commerce,18(4), pp.97-116. Brown, T.J. and Churchill, G.A., 2014.Basic marketing research: Customer insights and managerial action. Cengage learning. Khodakarami, F. and Chan, Y.E., 2014. Exploring the role of customer relationship management (CRM) systems in customer knowledge creation.Information Management,51(1), pp.27-42. Lin, C.A. and Atkin, D.J. eds., 2014.Communication technology and social change: Theory and implications. Routledge. Malhotra, N.K., Birks, D.F. and Wills, P., 2013.Essentials of marketing research. Pearson. Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013.Business research methods. Cengage Learning.
Sunday, April 5, 2020
The papacy Essay Example For Students
The papacy Essay A lot happened with the papacy between the times of 500 and 1500 CE. It gained its significance as time went on, starting out as virtually nothing and ending upas a major power, ups and downs in between. These changes were due to both eventsand people, both outside and inside the Church. Essentially, it all began with Pope Leo the Great and the legacy that he leftbehind. This is where the popes prestige all began. Before him, the power wielded tothe pope was questionable and many times overlooked. But once he took on the title ofSupreme Pontiff, it was clear how things were to be. Another thing that was born by himwas the pope regulating ecumenical councils. Leo started this when it came time for theCouncil of Chalcedon. It was just another way he found to exercise his power as theultimate bishop, the bishop of Rome. Not only did he show that the pope was to be astrong religious leader, he proved that politics were important, too. He intervened inseveral attacks against Rome and ended up safeguarding the city through simplediscussions. Leo the Great set new standards for the bishop of Rome and left poeple toreally revere those who took on the role. We will write a custom essay on The papacy specifically for you for only $16.38 $13.9/page Order now There were things that hindered the strength of the papacy, such as CaeseroPapism. Justinian was a prime example of this and as an emperor practicing it, he gavehimself rights and powers in the Church which were really not his to have. Heestablished things like the Justinian Code, which in some ways benefited the Church as awhole but at the same time, did not. It led to rampant persecutions of other religionswhich is anything but Christian like. Subjectively, it did help to strengthen the Church. Christianity was given opportunities it did not have before. It was given the ability to bethe dominant religion. However, it did give the emperor the opportunity to impede onthe powers of the papacy, leaving things open to trouble. By the end of the Sixth century, another strong pope came along. Gregory theGreat developed the papacy further in the aspects of service to his poeple. He wasknown for starting and running a monastery, as well as taking on the many duties ofbeing pope. He strengthened the papacy by staying true when the bishop ofConstantinople was being pushy and by challenging other leaders in the Church toremain strong and fight the heresies and schisms going on. Gregory also found power indealing with the Germanic tribes that were threatening the Eastern Empire, eventuallycoming to terms with them peacefully. Once again, showing the importance that thepope can have on the politics of the Empire. One of the highest points in the papacy was when it crossed paths withCharlemagne in the Eigth century. Through his father, Pepin, the Church received amass of land which was in and of itself a form of power for the papacy and the Church atthe time. This Donation of Pepin became what was called the Papal States and reallyadded to the prestige of the papacy. It gave power and status to the Church whopreviously didnt really have anywhere to call their own, per say, and land was truly animportant thing back at the time. Once Charlemagne came into power, the relationshipbetween the Church and the Emperor flourished, especially after he was crowned by thePope himself. This relationship had many advantages and further secured the Churchand papacy. It was the most obvious way for the Church to grow in power and it alsomeant that the Church would have more stability. Though at the same time, therelationship put the papacy in a place where it could be bought over and was in essence,at the mer cy of the Emperor by obligation. It was also hard because Charlemagne had abad case of Caesero Papism. He was all over the Churchs business. It also caused greatproblems between the East and West and led to a split established by Leo III. Regardless,the relationship was very important to the existence of the papacy and the stability itI think that this was the final installment of what would be needed for whatwould be considered the papacy. It had been a rocky road, but by the end ofCharlemagne, I think it the papacy was finally established. It had to a good foundationand a bright future, although not totally shielded from problems (i.e. anti-popes, variousforms of corruption, etc). It had secured its connections with the government andachieved its own identity to the poeple. Throughout the times, various popes had proventhe absolute importance of the papacy and it would be a major player in life from thereon out. Not to say that the Ninth century was the end of papal problems, by n o meanswas this true, but it was the end of the fundamental formation of the territory. Papacyhad, in fact, become an undeniable reality. .u650dc3d60c812103559833783f67b457 , .u650dc3d60c812103559833783f67b457 .postImageUrl , .u650dc3d60c812103559833783f67b457 .centered-text-area { min-height: 80px; position: relative; } .u650dc3d60c812103559833783f67b457 , .u650dc3d60c812103559833783f67b457:hover , .u650dc3d60c812103559833783f67b457:visited , .u650dc3d60c812103559833783f67b457:active { border:0!important; } .u650dc3d60c812103559833783f67b457 .clearfix:after { content: ""; display: table; clear: both; } .u650dc3d60c812103559833783f67b457 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u650dc3d60c812103559833783f67b457:active , .u650dc3d60c812103559833783f67b457:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u650dc3d60c812103559833783f67b457 .centered-text-area { width: 100%; position: relative ; } .u650dc3d60c812103559833783f67b457 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u650dc3d60c812103559833783f67b457 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u650dc3d60c812103559833783f67b457 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u650dc3d60c812103559833783f67b457:hover .ctaButton { background-color: #34495E!important; } .u650dc3d60c812103559833783f67b457 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u650dc3d60c812103559833783f67b457 .u650dc3d60c812103559833783f67b457-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u650dc3d60c812103559833783f67b457:after { content: ""; display: block; clear: both; } READ: Marijuana Persuasive EssayBibliography:
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